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News Corp. ’Daily’ With 120,000 Readers Trails Murdoch Goal

News Corp.’s the Daily is averaging about 120,000 readers a week, or less than a quarter the number the company said it needs to make money, according to an advertising executive working with the iPad-only publication.

News Corp., whose Chief Executive Officer Rupert Murdoch personally introduced the publication about eight months ago, may have even fewer paying subscribers since people can read the Daily free for two weeks. The 120,000 figure is for so-called unique weekly visitors, which includes people who pay and those who don’t, said John Nitti, executive vice president at Zenith Media, a media-buying unit of Publicis Groupe SA’s Zenith Optimedia.