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Amazon Unveils $199 Kindle Fire Tablet, Taking on Apple IPad

Amazon.com Inc., the world’s largest online retailer, unveiled its Kindle Fire tablet computer, taking aim at Apple Inc.’s bestselling iPad with a device that’s smaller and less than half the price.

The Kindle Fire will have a 7-inch display and sell for $199, compared with $499 for Apple’s cheapest iPad, Amazon executives said in interviews with Bloomberg Businessweek. The device, a souped-up version of the Kindle electronic-book reader, will run on Google Inc.’s Android software, the Seattle-based company said. Amazon also introduced a touch-screen version of its e-reader, to be called Kindle Touch.