Samsung Could Lose by Open-Sourcing Bada

Since adopting Google’s Android platform, Samsung has witnessed massive growth in its smartphone sales, currently rivaling Apple for the top spot globally. The company’s march to become the smartphone king began in earnest last year with a solid strategy: Design one great device and tweak it slightly for individual carriers as needed. The Samsung Galaxy S was that one great device last year, and its successor, the Galaxy S II, is already Samsung’s fastest-selling smartphone ever.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.