How Stormpulse Made More Money on Fewer Customers

Imagine you have a Web-based weather tracking service with hundreds of paying customers. Now imagine you realized those customers weren’t the ones you wanted for the long term, so you cut them off and then refocused your service aimed at a different market. For a bootstrapped startup, such a move is pretty gutsy, the equivalent of burning your ships, but that’s exactly what Stormpulse, a weather tracking service, did.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.