King of Rinds Has 2 Contenders as Hispanic Surge Fattens Sales

To make Baken-ets pork rinds for No. 1 client Frito-Lay, the $13 billion-a-year snack arm of PepsiCo Inc., Rudolph Foods Inc. uses what it calls a secret two-step process at its flagship plant in Lima, Ohio -- “the pork rind capital of the world,” Rudolph claims.

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