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Google, Hamburg Regulator Reach Accord Over Using Analytics Data

Google Inc. and the Hamburg privacy regulator reached an accord over the use of data by the search engine’s Analytics function in Europe.

Google will expand a deactivation add-on allowing users to object to data gathering for all browsers, regulator Johannes Caspar said in a statement on his website today. Website owners can ask Google not to store their complete IP-addresses within Europe. The Mountain View, California-based firm also agreed to enter into data-administration contracts with website owners as provided by German law, Caspar said.