Time to Rethink Your Domain Name

Move over, .com, .org, and .edu. Thanks to a decision last summer by the Internet Corporation for Assigned Names and Numbers (ICANN), additional generic top-level domains, or gTLDs, such as .web, .bank, and .africa, are coming to town. Perhaps even more important to businesses looking to strengthen their identities, new brand-specific designations, or .brands, will become available as well.

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