Lululemon Envy Has Chains From Gap to Nordstrom Pushing YogaAshley Lutz
Gap, Nike and Nordstrom may have something in common: Lululemon envy. Seeking to lure shoppers willing to spend $98 on stretchy yoga pants, these retailers are mimicking the strategy of Lululemon Athletica Inc., the sports apparel company known for its pricey yoga gear.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.