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Lowe’s Upgrades Website, Adds 42,000 IPhones to Spur Sales

Lowe’s Cos. is enhancing its website and equipping store employees with iPhones as the second-largest U.S. home-improvement retailer seeks to catch up to Home Depot Inc. and boost sales from its existing locations.

Next month, Lowe’s will introduce its MyLowes online tool that customers will be able to use to store owner’s manuals, warranties and paint formulas, Chief Information Officer Mike Brown said in an interview. The Mooresville, North Carolina-based company is arming workers with 42,000 iPhone 4s to answer shoppers’ questions and ring up purchases.