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Google Buys Zagat Review Service to Target Local Businesses

Google Inc. acquired Zagat Survey LLC, the review service known for its burgundy-colored restaurant guides, adding features designed to boost ad revenue from local businesses.

Zagat rates hotels, eateries, retailers and other vendors, Mountain View, California-based Google said today in a blog post. Google, the world’s largest Internet-search company, didn’t disclose terms of the transaction.