No Room for Promises in Advertising

O.K., I’ll admit it. As a (gracefully) aging man, I no longer fit the sweet spot of McDonald’s core customer profile. No matter how much I remain tempted by the taste of its burgers, I just can’t pack them in with the reckless abandon I did 20 years (and 20 pounds) ago. I now tend to opt for healthier food in a more comfortable environment that better fits my, ahem, maturing taste.

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