What Will Apple Under CEO Tim Cook Look Like?

It’s a question many in tech have pondered since Steve Jobs’s health issues cropped up several years ago: What would happen to Apple without Steve Jobs as CEO? Now we have to ponder the question for real, as the iconic businessman and chief executive officer of Apple just made his previous temporary medical leave permanent. He resigned on Wednesday as CEO of the company he co-founded and brought back from near bankruptcy. In his resignation letter to shareholders, Jobs recommended his longtime chief operating officer as his permanent replacement: “As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.”

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