Dressing ChinaMax Magni and Yuval Atsmon
All the world’s apparel manufacturers and retailers have joined the race to clothe China. While sportswear manufacturers such as Nike and Adidas have been around for a while, “fast fashion” retailers—such as Spain’s Zara, which has opened around 70 stores in the country in the last three years, and Denmark’s Best Seller, which retails through 3,000-plus stores in over 300 cities—are also expanding rapidly now.
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