How Small Businesses Can Reach Mom's Wallet

While the slow economy has hurt sales at many small businesses, it’s also opened an opportunity: Consumers are more price-conscious and more willing to try new products, says Stacy DeBroff, the 50-year-old chief executive officer of Boston marketing agency Mom Central Consulting. Although women in general are currently reluctant to spend, they are also less loyal to brands than they used to be, says DeBroff, whose company surveyed 900 women in its national database in July. Small businesses can lure new customers by shifting their approach to marketing, especially when trying to reach mothers who control household budgets, she says. DeBroff, who says her 25-employee company brought in $3 million in revenue in 2010, spoke recently to Smart Answers columnist Karen E. Klein. Edited excerpts of their conversation follow.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.