How Cities Lure Startups

How do cities successfully engineer conditions to attract high-potential small companies that will create new jobs in the future? Two California cities that have gone to extraordinary lengths to make their climates business friendly are Irvine in the south, with about 212,000 residents, and San Jose in the north, with a population around 946,000. Both cities suffered during the recession and are admittedly expensive places to do business, given California’s stringent regulatory climate and relatively high tax rates and minimum wage. But both cities have established successful public-private partnerships and programs aimed at encouraging businesses. Here are some of their strategies that others could apply in their own regions.

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