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China Elbows Into German Soccer as Solar Rivalry Hits Field

Chinese solar companies including Suntech Power Holdings Co. are reaching into the homes of German soccer fans for the first time, ramping up advertising to oust local suppliers from Europe’s biggest electricity market.

Suntech, the world’s largest solar-panel maker, is putting its name on jerseys of 1899 Hoffenheim’s players who will be seen on German television tomorrow for their opening game in the Bundesliga, the most profitable soccer league. Yingli Green Energy Holding Co. this year began backing Germany’s most successful club, Bayern Munich, which aims to unseat champion Borussia Dortmund, sponsored by domestic panel maker Q-Cells SE.