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Nokia Helps Companies Tag Ads in U.K. to Get Phone Users Tapping

Nokia Oyj is offering companies advertising with embedded tags that can be read by some mobile phones as it tries to gain a lead in the technology over rivals such as Apple Inc. and Google Inc.

Nokia, based in Espoo, Finland, will announce deals with companies to use the functions in coming weeks, Rupert Englander, head of services in the U.K., said in a phone interview. Companies in the U.K. can order customized posters, stickers and business cards with near-field communications tags from Nokia’s NFC Hub website, which opened in June. Nokia is the world’s biggest maker of mobile phones by units.