Skip to content
Subscriber Only

Mall Owners Harness Technology as Web Makes Tenants Pickier

The world’s largest mall owners are harnessing digital technology to stem an erosion in their tenant base by online retailing and keep shoppers coming.

London-based Hammerson Plc plans to use software that tracks visitors to its malls using the signal from their mobile phones. Australia’s Westfield Group Ltd. has set up a virtual mall and landlords Simon Property Group Inc. of Indianapolis and Paris-based Unibail-Rodamco SE, are encouraging shoppers to add new and more sophisticated smartphone applications.