Confronting Risk in the Web-Sharing Economy

The Airbnb horror stories that emerged in recent days have exposed the biggest pain point for the economy that has built up around using the Web to share "stuff," whether it’s a house (Airbnb, Crashpadder), a car (RelayRides, GetAround), or an item such as a tool (Zilok, NeighborGoods). Protecting the item being rented—as well as the person who owns it—and maintaining the trust of the community of users should be the largest investment that these "collaborative consumption" companies are making. Some of them seem to realize this while others do not.

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