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Gap’s Fall Campaign Changes Core Customer in ‘Moment of Truth’

Gap Inc. is tailoring its fall marketing campaign to attract millennials as the largest U.S. apparel chain magnifies its focus on the twentysomething crowd.

Ads feature real residents of young, hip enclaves like Austin, Texas, and Williamsburg in Brooklyn, New York, modeling Gap’s 1969 denim line. In stores, customers will be able to use smartphones to see videos explaining how their garment was designed and manufactured, and taco trucks will give free food to anyone wearing a Gap label.