Can News Publishers Learn Anything from Netflix?Mathew Ingram
Users of Netflix’s digital movie-rental service have been up in arms about a sudden change in the company’s pricing plans, which appears to be aimed at reducing demand for its DVD-by-mail service by jacking up prices. In other words, Netflix is trying to manage the transition of users away from the physical product and toward digital streaming. Are there any lessons newspapers and other media companies can learn as they try to move away from the physical print product and toward a digital-only future? Yes and no—publishers shouldn’t get their hopes up too much about copying the Netflix model, because the two businesses are very different.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.