Skip to content
Subscriber Only

Bowdoin Says No Need for SAT While Buying College Board Scores

Colleges from Bowdoin in Maine to Pitzer in California dropped the SAT entrance exam as a requirement, saying it favors the affluent, penalizes minorities and doesn’t predict academic success. What they don’t advertise is they find future students by buying names of kids who do well on the test.

Pitzer buys as many as 100,000 names a year based on test scores from the College Board, owner of the SAT, to search for applicants, even after the school became “test-optional” in the 2003-2004 year. Wake Forest University, which stopped requiring the SAT or rival ACT test for students entering in 2009, also buys names, as does Bowdoin, which made scores optional in 1969.