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VW Sees Passat Picking Up Where Jetta Is in U.S. Market: Cars

Volkswagen AG, set to unveil its new Passat midsize sedan in the U.S. in mid-September, is looking to repeat the unexpected success of the Jetta compact.

VW cut $1,700 off the $17,700 starting price of the new Jetta compact sedan to compete with perennial top-sellers such as Toyota Motor Corp.’s Corolla. U.S. sales rose 77 percent in the first half of the year. The cheaper offer lured shoppers who then bought sedans with goodies like sunroofs and leather seats. The average sales prices stayed about the same, and the higher deliveries meant more profit.