Why Verizon Killed Its Unlimited Plans

Verizon stopped offering new customers unlimited plans on Thursday, July 7. As when AT&T halted its unlimited plans last June, the world will not end. It will, however, get more confusing as customers try to figure out how much data they need to buy and developers wait to see what happens to their businesses. No matter what Verizon says, though, this pricing shift isn’t about supply or a lack of mobile capacity. It’s about demand: Because we want mobile connectivity wherever we go, Verizon is betting we will pay for it.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.