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Luxury’s Not Enough for London Homebuyers to Outdo Neighbors

The price of a luxury home in central London can jump as much as 3,000 pounds ($4,800) a square foot with the help of a pair of white gloves costing a few pounds.

Houses and apartments described as luxury or prime in the U.K. capital can fetch from 1,000 pounds a square foot to more than 4,000 pounds. The widening disparity prompted property broker Knight Frank LLP to define the touches like a white-gloved doorman that separate truly elite from merely prime.