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Google Takes On Facebook With New Social-Networking Service

Google Inc., the world’s biggest Internet-search company, is making a fresh attempt at social networking with a service to compete with Facebook Inc.’s site.

The service, called Google+, looks similar to Facebook, with streaming updates of photos, messages, comments and other content from selected groups of friends, said Bradley Horowitz, vice president, product management. The service, which will integrate with Google’s maps and images, seeks to help people organize social contacts easily within groups of friends.