Hitting Your Growth Targets in Asia

The position of Asia chief executive officer is one of the most demanding roles a manager at a Western multinational can have. As U.S. and European markets have faltered in the wake of the global economic crisis, corporate expectations for this role have shifted from a long-term growth-oriented approach to a short-term profit strategy. Managing high corporate expectations is only one of the many business challenges these executives face; they also need to allocate resources across distinct Asian markets, recruit and retain top local talent, and negotiate with government regulatory bodies for preferential status.

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