Publicis Groupe SA will probably spend more on acquisitions this year than initially planned as the owner of the Leo Burnett and Saatchi & Saatchi advertising agencies is expanding in emerging and digital markets.
The company may spend about 700 million euros ($993 million), compared with a previous target of 400 million to 500 million euros, Chief Executive Officer Maurice Levy said in an interview in Cannes today. Paris-based Publicis could spend even more if a particularly compelling deal comes along, he said.
