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Apple Reverses App Store Subscription Policy for Publishers

Apple Inc. reversed a policy that forced publishers to use its App Store to sell subscriptions, removing an obstacle that rankled companies aiming to put newspapers, music and movies on the iPhone and iPad.

The developer guidelines no longer say that publishers offering their own subscriptions must also sell them through Apple’s iTunes-based applications store, where Apple collects 30 percent of the sales, according to a copy of the policy. Apple also had required publishers to offer their lowest subscription rates through the App Store.