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Mini-Size Trend’s Tiny Treats Bulk Up Dairy Queen’s Bottom Line

Mini-size me. American restaurants infamous for dishing out a day’s worth of calories in a single meal are selling cheaper, trimmed-down portions to snag calorie-conscious customers.

“The small is always just a little bit too much,” said Jill Glascott, 40, polishing off a Snickers candy-bar mini Blizzard at a Dairy Queen in Chicago last week with her two children. With the 7-ounce mini, “you don’t feel as guilty,” she said.