Tablet Penetration: Just the Start

For a product that really just got going a little over a year ago, it shouldn't be surprising that the reach of tablets is limited. Nielsen said on Wednesday that tablet penetration is just under 5 percent, which helps put the buzz around tablets in proper perspective.But while some are using the numbers to deflate the hype around slates, the big growth of a new product category—along with a recent spike in the penetration of e-readers—suggests a bright future for tablets.

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