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Drug Marketing Limits May Be Voided by U.S. Supreme Court

U.S. Supreme Court justices signaled they are poised to overturn a Vermont law that would limit the ability of brand-name drugmakers to target individual doctors with sales pitches.

Hearing arguments in a case that pits speech rights against privacy interests, the justices today questioned a Vermont law governing use of prescription information collected by pharmacies. The measure bars the use of that data for marketing without the doctor’s consent.