How Mattel Can Get Into Your Head

The toy company and others are pioneering technology that links brainwaves to a computera feature that may soon be showing up in cars and the workplace

Mattel (MAT) plans to release a game called Mindflex Duel in August, which will let players move a ball through an obstacle course, using only the power of their minds. Opponents at play must use headsets that pick up brainwaves to levitate and move the ball to opposite ends of the board.

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