Skip to content
Subscriber Only

Elop Fights Nokia Traditions in Race to Ship Microsoft Phone

Every summer for the last four years while Apple Inc. shipped a new iPhone, Nokia Oyj managers vacationed at their lake cottages in Finland.

“In mid-July, Nokia House is a ghost town,” said Adam Greenfield, managing director of Urbanscale, a design consulting firm in New York, who worked for Nokia from 2008 to 2010. “If you need a decision and the key person’s at the summer cottage? Forget it. You’ll resolve that issue in September. It’s something that hampers their agility.”