Social Media Burst into Europe's B-Schools

European MBA programs are using blogs, wikis, social networking, and other Web 2.0 tools to link students and explore new business strategies

Until a few years ago, faculty and students at Europe's business schools tended to view social media as a diversion. Whether it concerned blogs, wikis, or such social networking sites as Facebook, the world of Web 2.0 didn't seem to have much to do with management education.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.