A Shout-Out for Segmentation DataG. Michael Maddock and Raphael Louis Vitón
A refreshing thing is happening at marketing research conferences across the country: People who aren't researchers are showing up. What used to serve as a bastion of thoughtful number-crunchers is now becoming a gathering place for sales, marketing, and promotion people, including those directly in charge of creating new products. That holds especially true when segmentation studies are on the agenda.
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