How Spider-Man Poisoned Its Own Prospects

In a collection of management cases by Peter Drucker, published posthumously in 2008, a number of well-known names are used to underscore certain key points: Intel (INTC) co-founder Andy Grove on becoming an effective executive, President Lyndon Johnson on making a tough decision, and economist Joseph Schumpeter on leaving a meaningful mark in the world. Then there was Spider-Man.

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