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Google Changes How It Searches Web to Get ‘Quality’ Results

Google Inc. said it changed the way the company carries out Web searches to feature more “high-quality” sites, following criticism that its results favored information of little value to users.

The change to Google’s algorithms, which it relies on to discern what users want when they search the Web, affects 12 percent of queries, the company said. Google made the change this week, aiming to give higher rankings to sites with original content, in-depth reports or “thoughtful” analysis.