The iPhone as a Cash Register
Last year, Mark Pastore wanted to expand his cured meats business, Boccalone, beyond the exposed-brick confines of its store in San Francisco's Ferry Building. When he began trucking salamis and sausages to farmers markets around the Bay Area on weekends, accepting credit cards was a hassle that involved entering customers' numbers manually into his cell phone. So last October he started using Square, a matchbook-size credit-card reader that plugs into his iPhone and automates the entire process. "It's like a virtual cash register," says Pastore, noting that the outdoor operation helped put his four-year-old business over $1 million in sales last year and may account for 10 percent of revenue in 2011.
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