Finding a Place for Polaroid in the Digital Age

An Austrian startup called the Impossible Project is on a mission to revive instant film
Impossible has 36 workers at a Dutch plant that once housed 1,200.

Under the tutelage of its creative director, Lady Gaga, instant-photo pioneer Polaroid has introduced a slew of futuristic products such as sunglasses that shoot video. One thing Polaroid doesn't offer is film for its vintage cameras. The company in 2008 sold that business to an Austrian startup called the Impossible Project.

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