Can Arianna Help AOL Figure Out How Online Content Works?

The big news in the online media world today is that AOL plans to swallow the Huffington Post for $315 million and hand over control of its entire editorial and content operations to founder Arianna Huffington. Although Om is skeptical of this deal for some very good reasons, I think it makes a lot of sense for both sides— growth has been slowing at Huffington Post, and they would likely not really be able to boost the size and scale of the site without a lot more investment. AOL, meanwhile, needs someone to take charge of its content strategy, which has been all over the map and has yet to produce substantial returns.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.