Selling Healthy Snacks in Schools

A new law letting the USDA set standards for vending machine fare sold in schools could boost demand for healthy offerings

Jeff Lowell, an assistant principal at Interlake High School in Bellevue, Wash., normally dismisses the e-mails he gets from businesses trying to sell to his 1,500 students. He was intrigued, however, by the pitch he received in September from Fresh Healthy Vending, a San Diego franchise operation that offers vending machines stocked with snacks and drinks it touts as alternatives to junk food. "Everybody [understands] what eating right does for you and how much it ends up affecting your ability to think," Lowell says. "We decided we wanted to try it.

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