Marketing Immortals

Marilyn Monroe

New owners of the blonde bombshell's brand are pursuing a makeup line, lingerie, and a reality show.

John Lennon

In October, Montblanc released the $27,000 John Lennon Limited Edition 70 pen celebrating the late Beatle's 70th birthday.

Jimi Hendrix

Hendrix's estate has battled relatives over products deemed inappropriate, including vodka co-marketed by a half-brother.

Steve McQueen

Besides appearing in a UBS commercial, the action star has shown up on Dolce & Gabbana t-shirts and in a Tommy Hilfiger ad campaign.

Elvis Presley

CKx, co-owner of Elvis Presley Enterprises, has struck deals with a comics publisher, Sirius XM Radio, and Cirque du Soleil.

Bob Marley

The reggae legend lives on in the House of Marley line of headphones and Mellow Mood drinks sold in cans decked in island colors.

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