Three Steps to Establishing an Entrepreneur Brand

With the national unemployment rate still north of 9 percent, entrepreneurship is a hot topic. Starting your own business provides a means of making ends meet while doing what you love, instead of looking for outside employment. Although entrepreneurship means risk, it allows creativity and autonomy. Yes, according to the SBA , half of businesses fail in their first year, and two-thirds fail after two years. But entrepreneurs who fail have a better chance of succeeding at their next ventures, because they have experience and understand what doesn't work.

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