The Macho (Cupcake) Man

David Arrick became Mr. Cupcake not out of a desire to bake or an affinity for frosting but "out of anger and frustration." It was fall 2008, and he'd lost his job as a Manhattan real estate attorney, his home in New Jersey, and a huge portion of his savings. He'd also just turned 40. At this low moment Arrick walked by a certain venerable bakery—a familiar stop on Sex and the City bus tours—in his West Village neighborhood and saw a line of women around the block. "Freaking cupcakes," he thought. "What if I made them manly?"

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