LimoLand: 'Johnny' Pigozzi's Fashion Pitch to Old Rich Men

One recent afternoon, Jean "Johnny" Pigozzi, the globe-trotting art collector and entrepreneur, greeted a young couple as they walked into LimoLand, his new clothing boutique in Manhattan's Meatpacking District. "Hello, hello," he said brightly in his deep, somewhat incomprehensible pan-European accent. One member of the duo was wearing a neon green backpack reminiscent of the glaring colors that define Pigozzi's fashions. The satchel caught the French-born Italian mogul's attention—but not for the right reason. As the pair shuffled past him, Pigozzi lowered his voice to a whisper. "These kids will not buy anything," he said. "I know the people who buy. If they have a backpack, they don't buy."

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