In Aisles, Consumers Turn to Mobiles for Holiday ShoppingKevin C. Tofel
Of the $447 billion in predicted U.S. holiday spending this season, $127 billion of it, or 28 percent, will be touched by some form of mobile commerce or social networking. IDC Retail Insights surveyed more than 1,000 adults to determine such results, finding that an increased number of consumers armed with smartphones are relying upon online product reviews and recommendations while in the aisles of brick-and-mortar retail outlets.
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