Admissions Q&A: University of Michigan

The University of Michigan's Ross School of Business (Ross Full-Time MBA Profile) ranks among the top 10 U.S.B-schools, and if you want your application to stand out, sincerity is key. The school recently changed some of its essay questions in order to gain "more insight into who the applicants are," said Soojin Kwon Koh, who's been the school's admissions director since 2006. "We want authenticity and honesty in their responses and for them to be self-aware and to say it in their own voice," explained Koh.

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