Book Excerpt: Macrowikinomics (Part 6)

The Internet and wikinomics offer the music industry a powerful chance to reinvent itself, argue authors Don Tapscott and Anthony D. Williams

…Just about everywhere, the Web and the principles of wikinomics are changing the way music is produced and disseminated, deepening the bond between performers and music lovers. In this chapter we document: a radical new idea for a streaming music service that would give listeners access to all recorded music on any combination of devices they like; a new online community where music fans take over the A&R function of major labels; emerging creative platforms where amateur community members remix one another's artistic works into powerful new combinations; and a rising indie label called Nettwerk that is finding clever new ways to monetize the emotional connection fans make with the music its artists produce.

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