Innovation That's 'Born to Run'G. Michael Maddock and Raphael Louis Vitón
In brainstorming sessions, we often use a technique called "WW_D?" It's our variation on the popular saying, "What would Jesus do?" The exercise challenges participants to see an opportunity through the perspective of a big thinker—anyone from Henry Ford to Bill Gates—and then asks them to solve the issue at hand the way these heavyweights would. The exercise often leads to solid, unexpected ideas.
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