Innovation That's 'Born to Run'

In brainstorming sessions, we often use a technique called "WW_D?" It's our variation on the popular saying, "What would Jesus do?" The exercise challenges participants to see an opportunity through the perspective of a big thinker—anyone from Henry Ford to Bill Gates—and then asks them to solve the issue at hand the way these heavyweights would. The exercise often leads to solid, unexpected ideas.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.